Instagram Rolls Back Horizontal Scrolling After Backlash

Steve Jennings/Getty Images for TechCrunch
Instagram head Adam Mosseri

The head of the photo-sharing service claims the change "was supposed to be a very small test but we went broader than we anticipated."

Following a swift backlash on social media, Instagram has rolled back a horizontal scrolling feature that a number of users saw when they opened the app on Thursday morning.

Responding to a tweet and video of the horizontal scrolling, Instagram head Adam Mosseri tweeted, "Sorry about that, this was supposed to be a very small test but we went broader than we anticipated."

He later added that the update "should already be rolled back. If you're still seeing it you can simply restart your app and you should be good to go."

A number of topics related to the Instagram change were trending on Twitter in New York on Thursday morning, including #Instagramupdate, "New Instagram" and "The Instagram."

Numerous Twitter users were complaining about the new Stories-like approach in which users were reportedly told to tap side-to-side to look through posts, instead of scrolling vertically as they had in the past. 

"Due to a bug, some users saw a change to the way their feed appears today. We quickly fixed the issue and feed is back to normal. We apologize for any confusion," an Instagram spokesperson told TechCrunch

The company is still testing the side-to-side approach in "Explore," according to TechCrunch.

Read Mosseri's tweets below.