Intel's TV Service: Is Hollywood on Board?

Intel TV Logo - H 2012

Intel TV Logo - H 2012

A service offering a la carte channels outside of conventional cable bundles could launch sometime this year.

Will 2013 be the year that TV viewers begin picking and choosing which cable networks to subscribe to online instead of having channels bundled together by cable and satellite distributors? Industry observers will be watching next week's Consumer Electronics Association summit for indications of the road ahead.

In the past week, Intel has provoked some buzz with reports that the multinational chip maker is working on a set-top box that will deliver IPTV to consumers. How far the company will go with its product is an open question. According to Forbes, Intel is prepared to invest heavily and has been able to negotiate licensing agreements with Hollywood allowing customers to subscribe per channel as well as have the ability to use "Cloud DVR" features. 

STORY: Chip Maker Intel Working on Online TV Service 

The Wall Street Journal also reports about Intel's TV plans, but hedges on whether the company has made any real progress on the deal front. The paper notes skepticism from those in the TV industry who fear disrupting relationships with cable- and satellite-operators and cites one TV executive who doesn't want to be the first to negotiate a deal with Intel.

Intel is scheduled to hold a press event at CES, but both publications say that the company isn't quite ready to discuss its television plans yet. The rollout of Intel's TV service could come as early as March in beta testing (Forbes) or somewhere in mid-2013 (WSJ).

There could be other announcements on the web TV front at CES.

For example, Aereo, the digital TV distributor with significant financial backing from Barry Diller that was launched to much fanfare and legal controversy in 2012, is prepared to make what it is pre-hyping as "big news" at CES.

Aereo announced in December that it would be adding the Bloomberg TV channel to its content package, and CEO Chet Kanojia has spoken in recent months about turning Aereo into a platform that would deliver an a la carte menu of cable channels at about $2 to $4 per channel. He is scheduled to make some sort of announcement Jan. 8 at the Citi Global Internet, Media & Telecommunications Conference in Las Vegas.

At the Jan. 8-11 CES show, announcements by Apple, Microsoft and Google -- all working on IPTV -- also will be followed by many in the TV industry. Google is reported to be unveiling a new integrated TV product, though few details are known at this point.

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