International Indian Film Academy Awards Head to U.S. for First Time

Priyanka Chopra - performs to pay tribute legedary singer Asha Bhosle during - H - 2011
Jewel Samad/AFP/Getty Images

The 15th edition of the awards –- held each year in a city outside India –- will take place in Tampa Bay in April, following a three-city promotional tour.

Bollywood glamor is heading to Tampa Bay, Florida as the 15th International Indian Film Academy Awards weekend will unfurl there April 24-26. Organized by Mumbai-based Wizcraft Entertainment, the award show is held each year at a destination outside India, but this is the first time it will take place in the U.S.

The awards will be promoted with a three-city U.S. tour headlined by top star Anil Kapoor (Slumdog Millionaire, 24) and actress/aspiring international pop star Priyanka Chopra. The tour will visit Los Angeles, Tampa Bay and New York from Jan. 13-15.

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“We are very excited to bring IIFA to Tampa Bay... There will be music, dance and a whole lot of spice! We’re looking forward to giving our fans and new audiences the experience of a lifetime,” said Chopra.

“As a friend of IIFA, I am delighted as IIFA makes its debut in the U.S. through Tampa Bay,” added Kapoor. “It has been my pleasure to be associated with IIFA for over a decade and once again on behalf of IIFA and the Indian film fraternity we commit to give our audience an opportunity to witness one of the finest celebrations of culture and cinema.”

Following its 2000 debut at London's Millennium Dome, the IIFAs have traveled to various destinations over the years including Macau, Singapore, South Africa, Dubai, Sri Lanka and Canada.