New iPads Sales Hit Three Million

Apple’s third-generation tablet only went on sale March 16.

Three million third generation iPads were sold since the March 16 release, making it the "strongest iPad launch yet,” according to Philip Schiller, Apple’s senior vp of worldwide marketing.

The new iPad is already available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands.

On March 23, it will be available in 24 more countries including Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

The new iPad features include a new “Retina” display and optional 4G capabilities. The iPad Wi-Fi models are available for $499 (16GB), $599 (32GB) and $699 (64GB). iPad Wi-Fi + 4G for either AT&T or Verizon (in the US) lists for $629 for the 16GB model, $729 for the 32GB model and $829 for the 64GB model.

The iPad 2 is now offered at a reduced price of $399 for the 16GB Wi-Fi model and $529 for the 16GB Wi-Fi + 3G model.

Also on Monday, Apple unveiled a $2.65 per share dividend, starting in the third quarter of 2012, and a $10 billion stock buyback over three years.

Last week, IDC Research increased its 2012 forecast for worldwide tablet shipments to 106.1 million units, up from its previous forecast of 87.7 million units. This is based on 2011 sales and “strong” demand for the new iPad and other forthcoming products.


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