IPTV subs to reach 38 mil by 2012


BRUSSELS -- Worldwide IPTV subscriber numbers will jump sevenfold in six years to reach 38.4 million by 2012, according to a report published Tuesday.

Global IPTV revenue generated from subscriptions and VOD services will rise from $1.5 billion in 2006 to $14.7 billion by 2012, the report by Informa Telecoms & Media forecast.

Despite this acceleration, the report has found that only 3.1% of the world's TV households will subscribe to an IPTV service by 2012, as operators battle for market share against cable, satellite and digital terrestrial television.

"In the shorter term we are forecasting 10.6 million IPTV households by the end of 2007, double the 2006 figure of 5.3 million," Informa Media Research manager Adam Thomas said. "Much of the recent growth has come from service launches by European telcos."

China is expected to be the leading IPTV market by subscribers, with 6.6 million homes having it as their primary TV service by the end of 2012, followed by the U.S. with 4.8 million, France with 4.1 million and Japan with 3.1 million.

Hong Kong is forecast to retain leadership in terms of penetration rates with 46.7%, followed by France with 18.1%, Taiwan with 14.8% and Singapore with 10.5%.

The U.S. is expected to lead in terms of revenue by 2012, with $3.1 billion, followed by Japan with $2 billion, France with $1.4 billion and Italy with $1.1 billion.