'Iron Man' blasts to DVD on Sept. 30


"Iron Man," the second-highest theatrical grosser of the year, will be released Sept. 30 on DVD and Blu-ray Disc, Paramount Home Entertainment is expected to announce today.

"Iron Man" is the second in what could be as many as 18 theatrical features to be announced for the home entertainment market in the lucrative fourth quarter, and its arrival in stores one day before the official start of the fourth quarter indicates that it likely will be the first.

The $315 million blockbuster represents the first title wholly produced by Marvel Studios.

Another big film to be slotted for the fourth quarter, Fox's "Dr. Seuss' Horton Hears a Who!" has a Dec. 9 DVD and Blu-ray release date attached to it. At $153.4 million, "Horton" is the year's No. 7 movie.

The two releases, coming at opposite ends of the holiday-selling season, reflect two different philosophies at the home entertainment divisions of the major Hollywood studios. Come out early and benefit from the first rush of consumers to stores; come out late and you'll hit stores at the same time as the last-minute impulse buyers.

Paramount is releasing "Iron Man" as a two-disc "Ultimate Edition" on DVD and Blu-ray. Each includes a seven-part making-of docu and a six-part feature on the origins of the Marvel superhero.

A single-disc "Iron Man" DVD also will be issued, with just the movie and the deleted and extended scenes. (partialdiff)