Italian Publicist Enrico Lucherini Retires After 54 Years

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The veteran press agent worked with some of Italian films' best known directors, including Fellini, Pasolini, Visconti, De Sica, and Antonioni.

ROME – Italian press agent and publicist Enrico Lucherini said he is hanging up his Rolodex after more than half a century on the job, leaving Italy with one less link to its Golden Era of film.

Lucherini, 80, announced his decision at Monday’s event announcing the lineup for the Ischia Global Film & Music Fest, and a day later it was announced that he would be honored in Rome with a special homage starting Oct. 12 at the capital’s Ara Pacis museum.

“It’s not fun any more, and so I am leaving the world of cinema,” Lucherini said, announcing his advisory role for the upcoming Ischia event would be among his last professional roles.

“He says he is leaving the world of cinema, but I don’t think the world of cinema will ever leave him,” said director Lina Wertmueller, a fellow Ischia advisor who in 1977 became the first woman ever nominated for the Best Director Oscar for her work on the comedic drama Pasqualino Settebellezze (Seven Beauties).

Over the course of his career, which started in 1958, Lucherini worked with some of the Italian film industry's best known directors including Federico Fellini, Pier Paolo Pasolini, Luchino Visconti, Vittorio De Sica, Michelangelo Antonioni, and Wertmueller. He was also known for representing actors including Marcello Mastroianni, Sophia Loren and, more recently, Monica Bellucci, who Lucherini said Monday would prove to be the “last true diva.”