Italy Box Office: 'Focus' Debuts on Top

'Focus' (2015)

Many moviegoers complained that the title and print campaign for Will Smith and Margot Robbie's con man movie was too vague. 

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Will Smith's con artist film came and seduced Italian audiences.

Focus, starring Will Smith and Margot Robbie, debuted at the top of the Italian box office with $2 million, ending Fifty Shades of Grey's three-week reign. The romantic dark comedy seduced weekend audiences despite lukewarm reviews.

The SpongeBob Movie: Sponge Out of Water held strong at the No. 2 spot with $1.6 million after a strong debut weekend.

Fifty Shades of Grey dropped from No. 1 to No. 4, with $960,444 for the weekend. In its fourth week in release, it has now surpassed American Sniper as the highest-grossing film of the year in Italy with $20.9 million.

Both Fifty Shades and American Sniper ($20.6 million) have already beaten last year's top earner, Maleficent, which bodes well for the Italian market this year. 

Birdman, still riding high on Oscar buzz, took the No. 7 spot with $640,107 after a rocky opening month in Italy.

Superfast, the spoof of Fast & Furious, came in at No. 8 with $437,990.

And Mortdecai, which debuted last week with a paltry $610,941, despite a massive ad campaign, failed to make the top 10 list in its second week.