Italy's Rete 4 licenses 'Four Weddings'

ITV Studios' primetime format follows four competing brides

Italy's Rete 4, owned by Mediaset, has licensed ITV Studios' primetime international format "Four Weddings" for local production. The news comes as the British distrib chalks up 75 deals in as many territories in Cannes for the original U.K. and U.S. versions of the reality show.

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"Four Weddings" follows four competing brides and their very different nuptials. While one contestant is getting hitched, the other three guest brides have to pass judgment and secretly score each special day. The bride with the highest score at the end of each episode wins the ultimate honeymoon prize.

Mediaset-owned RTI Prods. will produce four two-hour installments of the show for Rete 4 in collaboration with ITV Studios, and it is set to premiere in the fall.

Meanwhile, the first two seasons of "Four Weddings" U.K., commissioned by Living TV and produced by ITV Studios, have been acquired by broadcasters including BBC Worldwide (Africa), HOT Family (Israel), SBS (Belgium), TVNZ (New Zealand), Lifestyle (Australia) and Zone Club (Poland and Hungary).

Living TV, the British entertainment channel, has acquired the debut season of the American version of the format, which was produced stateside by ITV Studios (USA) for TLC.

Further foreign sales for the American version of "Four Weddings" include broadcasters in Poland, Romania and Hungary.