Italy's Sky Cinema goes 24/7


ROME -- Sky Cinema HD, Italy's first high-definition television broadcaster, is extending its broadcast to 24 hours a day, the company said Tuesday.

Since its launch a year ago, Sky Cinema HD has featured 16 hours of high-definition programming each day.

The company said the extended hours are a way to celebrate the one-year anniversary of the channel and that the move illustrates the popularity of high-definition television technology.