ITV Buys Majority Stake in French Production Firm Tetra Media Studio
The company is behind political thriller 'Spin' and crime series 'Profilage.'
U.K. TV giant ITV said Monday that it has acquired a majority stake in Tetra Media Studio, the French TV production firm behind such dramas as crime series Profilage, now in its seventh season, and Les Hommes de l’Ombre, the political thriller known in Britain under its English-language title Spin.
Financial terms and the exact size of the stake weren't disclosed.
ITV has acquired production firms in the U.S., U.K. and beyond as CEO Adam Crozier looks to diversify revenue streams beyond TV advertising.
Led by CEO Jean-Francois Boyer, Tetra Media last year produced 161 hours of content across its seven production labels. Primarily a producer of French dramas, Tetra’s scripted labels include Tetra Media Fiction, Beaubourg Audiovisuel, Macondo and Gedesel. Tangaro, which produces a daily talk show, and Monello, a new animation production company, are also part of the group.
Said Maria Kyriacou, president of ITV Studios International: "Jean-François has established Tetra Media Studio as one of the most in-demand producers of drama in France. Thanks to the top creative talent he attracts, Tetra has an impressive track record of producing returning series and has a strong development pipeline."
She added: "The group’s strength is in producing world-class television which is absolutely grounded in French culture but has an appeal well beyond its geographical borders. Combining that success with ITV’s international infrastructure will make the most of the commercial value of Tetra’s IP whilst continuing to support the development and production of great content for the French market."
Said Boyer: "We share with ITV the same artistic ambitions when it comes to TV programs: doing everything we can to allow creators to initiate high-end TV series. This alliance is very stimulating for all our producers and all the talent we work with, because thanks to the strength of the ITV group, we will be able to make French creations spread throughout the world.”
Boyer acquired Tetra, then a single scripted television production label, in 2004. Tetra has been producing for all the main French TV networks.
ITV Studios’ distribution business, ITV Studios Global Entertainment, will have distribution rights to the majority of Tetra’s series. Tetra will continue to operate as an independent producer, overseen by a board including Kyriacou, Boyer and ITV Studios France president Franck Firmin-Guion.