ITV creates new India sales post

Taps Rashmi Bajpai, former exec at Bindass TV

NEW DELHI -- ITV Worldwide has appointed Rashmi Bajpai to the new position of sales executive for India and the sub-continent, reporting to regional director James Ross.

Bajpai, who will be based out of Hong Kong, was formerly the marketing manager at Mumbai-based youth channel Bindass TV, owned by UTV.

"We're very pleased to welcome Rashmi to the growing Hong Kong office as we look to capitalize on the potential of the fast-expanding Indian TV market," Ross said Monday.

ITV Worldwide is the international distribution arm for U.K.-based ITV's theatrical, video, TV, publishing, consumer products and networks operations, which encompass the recently merged Granada International and Granada Ventures businesses.