ITV seals iTunes deal for classics


Classic ITV shows including "Brideshead Revisited," "Goodnight Mr. Tom" and "Captain Scarlet" will be available via iTunes under a content deal unveiled Tuesday by ITV global content head Dawn Airey.

Customers accessing the download site will be able to choose from more than 260 hours of programming of such shows as "Inspector Morse," "The Prisoner" and "The Saint." Adaptations of Jane Austen's "Northanger Abbey" and "Emma" will be offered later in the year.

Shows will cost from £1.89 ($3.76) per download and can be viewed on Macs, PCs, iPods and iPhones.

About 38 million videos have been downloaded from ITV's own broadband portal,, since the service launched in October.

ITV content also will be licensed to the forthcoming VOD platform Kangaroo, a joint venture of the BBC, ITV and Channel 4.