ITV, Shine form co-prod'n partnership

Developing formats for international market

LONDON -- ITV and Elisabeth Murdoch's Shine Group have unveiled a co-production partnership to develop formats for ITV and the international market.

Initially developing formats exclusively for ITV, in the event of a commission, duties will be split between the two companies, which will split revenues, with one party producing the show and the other handing international distribution.

The deal, negotiated by Lee Bartlett, managing director, Global Content, ITV and Alex Mahon, president, Shine Group was completed earlier this week with development work scheduled to start in the coming months.