ITV solidifies Global Entertainment

Program sales, production, commercial businesses merge

LONDON -- ITV has united its program sales, production and commercial businesses under the new ITV Global Entertainment umbrella, Lee Bartlett, ITV Global Content managing director, said Thursday.

Global Entertainment will be headed by Peter Iacono, who joined six months ago as head of ITV's program sales business and will take the new post of president and managing director ITV Global Entertainment.

The merged division will oversee licensing, consumer products and international production, including successful global formats such as "Hell's Kitchen," "Dancing on Ice" and "I'm a Celebrity: Get Me Out of Here!"