ITV Studios Global Entertainment Sells Three Formats to Far East

The British commercial broadcaster's distributor strikes deals in China, Vietnam and Korea.

LONDON – ITV Studios Global Entertainment has signed deals for three of its formats across China, Vietnam and Korea.

In China, Anhui TV has commissioned a thirteen part hour long show of 12 Yard’s primetime game show Holding Out For A Hero. The show sees contestants play to win a prize not for themselves, but instead to compete to win a life-changing sum of money for a deserving local hero.

The British commercial broadcaster's distributor also inked a deal with Tincom Media in Vietnam for ITV Studios’ Soapstar Superstar. The ten-part 60-minute show, locally titled Superstar, will air on HTV.

The program brings together familiar faces from the country’s most popular soap operas and showcases their singing talents in front of a live audience and three music industry judges. Viewers get to choose which songs are performed in each show as well as voting off the contestants, until only the true superstar remains. 

Korea’s KBS has commissioned 12 Yard’s Top Dog Model. Billed as a fun take on traditional talent shows, the series delves into the world of canine modeling as dogs and their owners experience the demands of genuine modeling assignments to see how they handle the pressure. The ten-hour long series, locally titled Superdog, began airing this winter on KBS2.

The deals follow the commissioning of ITV Studios’ Popstar to Operastar in Korea and Vietnam and Come Dine With Me in India.

ITV Studios Global Entertainment vp sales, Asia Hyeonza Hong said the formats business is "continuing to grow in the region and we look forward to presenting our new titles to clients at ATF."

The deals were negotiated by Nancy Wang, senior sales executive for China, Taiwan and Hong Kong and Elsie Choi, senior sales executive for India, South East Asia and Pan-Asia for ITV Studios Global Entertainment.