ITV Studios sets up in Paris

To develop new formats, exploit existing ones in France

PARIS -- ITV Studios now has a French accent with the U.K.-based international production house setting up shop in Paris, ITV said Tuesday.

ITV France's new general director Francois Florentiny will head the new shingle that will aim to create new scripted and non-scripted formats and expand ITV's existing formats to the territory.

ITV has already sold several of its popular formats to major French networks. "Come Dine With Me" continues to give private network M6 its highest ratings and ITV formats which have recently aired in France include "The Rich List" on France 3, "I'm a Celebrity...Get Me Out of Here" on TF1 and "The Nation's Sexiest" on NRJ12.

"At ITV France, I want to take advantage of my international expertise and combine that with ITV's incredible resources to offer the most innovative programs to French broadcasters," Florentiny said in an interview. He added: "There's a huge part of ITV's catalog unknown in France that I want to prioritize."

Florentiny, who launched his own creative format company Flow Productions in 2004, has been a consulting powerhouse for companies such as Banijay, ARTE, Nordisk, TLC and Tele Images among others.

Sales for ITV's finished programs will continue to be handled from the company's London HQ by Global Entertainment Sales exec David Wilcox and director of global TV distribution Tobi de Graaf.

ITV has been branching out across the globe, now boasting operations in L.A., Cologne, Madrid, Stockholm and Sydney.
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