ITV Takes Stake in Scandi VOD Channel Cirkus

Courtesy of ITV
Cirkus carries ITV dramas, including crime series "Lewis."

The Swedish VOD platform showcases British TV series, comedy and factual programming.

British commercial broadcasting group Cirkus has taken a minority stake in Cirkus, a Swedish-based VOD service that offers up British TV programs on demand to audiences in Scandinavia.

ITV did not disclose financial details of the deal nor did it specify how large a stake it acquired in Cirkus.

British TV executives Hugh Williams and Mark Bradford launched Cirkus last December, in cooperation with Sweden's leading cable operator ConHem and DTT platform Boxer. It's programming is focused on British TV, particularly high-end scripted drama, along with comedy and factual programming.

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Cirkus has multi-year program deals in place with ITV, BBC, Endemol and All3Media. ITV shows such as Lewis, Appropriate Adult, Poirot, Vera and Prime Suspect are available on the service, as are BBC dramas including Sherlock and Luther.

“There is a real appetite for quality British drama and TV series in the Nordics, and we have the perfect content partners to make Cirkus the destination for the best of British programming,” said Cirkus co-founders, Hugh Williams and Mark Bradford, in a statement.

ConHem boasts 1.82 million subscribers in Sweden, while Box has nearly 600,000 subscribers, and some 350,000 subscribers in Denmark.