ITV taps radio, Internet exec Fru Hazlitt

Adam Crozier appoints her director of commercial, online

LONDON -- ITV boss Adam Crozier continues to shape his top team, hiring former radio and Internet exec Fru Hazlitt to be his director of commercial and online.

Hazlitt, who was briefly chief executive of commercial radio group GCap and previously managing director of Yahoo! U.K. before that, effectively combines the roles of commercial director Rupert Howell and online and interactive head Ben McOwen Wilson, who are leaving the company later this summer.

Hazlitt will take charge of ITV online ad sales and oversee the broadcaster's relationships with advertisers, but editorial control across online remains under the purview of director of television Peter Fincham.

She will attempt to realize ITV's long-held ambition to monetize its content brands on the Internet and across multiple platforms, something her predecessors have failed to achieve.

"My priority on arriving at ITV was to put in place the top team to deliver the strategy that will transform the company over the next three to five years," said Crozier, adding that ITV needed to get better exploiting its brands fully across all platforms and reducing its reliance on a single volatile revenue stream.

"Fru's background in general management, her proven commercial skills and her online experience with Yahoo make her the ideal candidate for this pivotal new role," he added.

Hazlitt's appointment comes a month after Crozier hired Channel 4's director of television, Kevin Lygo, to head ITV's production division, ITV Studios.