The Ivanka Trump Brand Is Going Direct-to-Consumer

Ivanka Trump - Getty - H 2017
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The brand began selling handbags on its website earlier this week.

Months after the president attacked Nordstrom via Twitter over the company's decision to drop the Ivanka Trump brand from its inventory, the accessories and apparel label is making moves to become less dependent on third-party retailers altogether.

The company, which Ivanka Trump walked away from in January to avoid conflicts of interest with her new role in her father's White House, began selling handbags on its website this week, Racked reports. This is the brand's first foray into the direct-to-consumer realm, but not its last. In July, the company announced that its first brick-and-mortar store will open at Trump Tower in New York City this fall.

Previously, the collection had been available only at retailers like Neiman Marcus, Nordstrom, Lord & Taylor, Amazon and Dillard's, as well as their off-price counterparts, such as Nordstrom Rack. However, after her father's controversial bid for the presidency and his subsequent win, those same retailers became targets of the "Grab Your Wallet" boycotts that discouraged shoppers from purchasing any products affiliated with the Trump dynasty and also urged retailers to stop carrying the various collections. (Although Nordstrom did remove the Ivanka Trump brand from its inventory this year, the company maintained that the decision was not politically motivated but rather caused by poor sales performance.)

In the time since the boycott drama first came to a head, the brand, now helmed by Abigail Klem, has found itself at the center of ongoing controversies regarding the labor practices at the factories used to manufacture its shoes and apparel. Additionally, last week it was reported that a trial date has been set for the lawsuit filed by Aquazzura against the company over a shoe design.

The Ivanka Trump website currently stocks handbags and redirects customers to sites such as Lord & Taylor for apparel, jewelry and shoes.