Ivanka Trump's Brand Gets Backlash for Promoting $10K Bracelet From '60 Minutes' Interview

Ivanka Trump - Bracelet - Getty - H - 2016
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Her company sent a press release about the bangle she wore during her family's interview.

Ivanka Trump and her namesake brand are getting into hot water yet again.

After the designer appeared on 60 Minutes with her family, including President-elect Donald Trump, on Sunday evening, her jewelry company sent out a surprising press release the next day to journalists. It was to promote the future first daughter's $10,800 yellow gold and diamond bracelet that she wore during the interview.

Not long after the alert got circulated online, social media pundits started accusing Ivanka of using her family's political appearance as a marketing opportunity to promote her own brand. 

This isn't the first time Ivanka has used a political forum to promote one of her own designs. At the Republican National Convention in July, Ivanka wore a blush-colored sleeveless dress ($138) from her label. The next day, her company advertised the look with a "Shop Ivanka's look from her #RNC speech" tweet, but followers were quick to point out that it was not the exact dress Ivanka wore. The brand later clarified that the dress was "coming soon" and referred to the other one as a "similar style."

It's not unusual for journalists to receive designer alerts, but given Ivanka's dad's new role, it would be a conflict of interest for her to be using his presidency for personal profit.

In a statement to The New York Times, Abigail Klem, the president of the Ivanka Trump brand said the email was sent "by a well-intentioned marketing employee at one of our companies who was following customary protocol, and who, like many of us, is still making adjustments post-election." The company is "discussing new policies and procedures with all of our partners going forward," Klem added.

Ivanka's label continues to come under fire. During the election campaign, the #GrabYourWallet movement encouraged shoppers to boycott her eponymous label given her continuous support of her father's presidential candidacy, despite his tasteless "locker room" remarks about women.

"The beauty of America is people can do what they like, but I'd prefer to talk to the millions — the tens of millions — of American women who are inspired by the brand and the message that I've created," Ivanka said in response to the boycott.