J Balvin to Headline 'Fortnite' Halloween Concert

J Balvin

J Balvin

Using cross reality technology, the Latin star will appear on the Party Royale stage at 6 p.m. PT on Oct. 31 and debut a new song with Panamanian singer Sech. 

J Balvin is set to headline a concert in Fortnite on the eve of Halloween.

Dubbed Fortnitemares, the event — which will take place annually — features new gameplay and in-game rewards. Using cross reality technology, the Colombian artist will appear on the Party Royale stage at 6 p.m. PT on Oct. 31 and perform his hits including new song "La Luz" with Panamanian singer Sech.

"I am always looking for innovative ways to connect with fans that have been so incredibly supportive of my career and music, as well as gain exposure to future fans," said J Balvin in a statement. "Partnering with Fortnite is an out of this world way to perform a concert in 2020."

Nate Nanzer, head of global partnerships at Epic Games, added, "This show is going to be incredibly special, and nothing like users have seen so far. J Balvin was the perfect partner to work with to create an unforgettable show as his music appeal is boundless. We are honored to work with him and bring his music to fans worldwide."

Epic Games' free-to-play battle royale game Fortnite, which has over 350 million registered users, has hosted numerous musical artists on its virtual stages, from Travis Scott to rapper Dominic Fike and singer Anderson .Paak.

Back in June, Christopher Nolan's films Inception, Batman Begins and The Prestige were also shown in the game during a themed movie night.