Jacques Parisien to Leave Post-Merger Bell Media

The veteran exec is departing the Canadian media group after he was named in April to head up its national cable and pay TV, radio and out-of-home advertising units.

TORONTO – Jacques Parisien, who was named in April to head up national cable and pay TV, radio and out-of-home advertising at Bell Media after its takeover of Astral Media, is to leave the newly merged media group at the end of the year.

Parisien, who joined Astral in 1994, insisted it was time to move on.

"I have been at Astral for nearly two decades. I have seen it mature into the pride of Quebec, and one of Canada's most accomplished media organizations," said Parisien in a statement.

STORY: Bell Media, Astral Media Name Post-Merger Leadership 

"Now, as Bell Media, the team has the resources and acumen to further flourish and succeed," he added.

Parisien in recent months had reported to Bell Media president Kevin Crull as he oversees 34 national cable TV, four pay TV services, and 107 radio stations.

His deputy, Charles Benoit, president of Quebec TV and radio, based in Montreal, and Luc Quetel, who was named in April as president of Bell Media's out-of-home advertising division, will now number among executive heads of Bell Media's key Quebec operation.

"Congratulations to Charles and Luc. I have worked with them for a long time, and I have every confidence in them taking their organizations to the next level at Bell Media," Parisien said.

The merger of Bell Media and Astral Media produced an earlier management shake-up at Canada’s largest media group, with Andre Bureau, the longtime chairman of the board at Astral Media, leaving the company, as did Astral's Pierre Roy, who retired as president of French-language TV channels Les Chaines Tele Astral and MusiquePlus.