Jaden Smith Is the Newest Face of Louis Vuitton

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Jaden Smith

New year, new campaign.

Jaden Smith has been tapped as the newest face of Louis Vuitton.

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Known for his unusual style of wearing dresses for shirts, Smith will be featured in the ad campaign for the brand’s spring/summer 2016 collection. Louis Vuitton creative director Nicolas Ghesquiere announced the news through Instagram on Saturday (Jan. 2).


A photo posted by (@nicolasghesquiere) on

Smith, the son of Will Smith and Jada Pinkett, was named one of GQ’s 20 Most Stylish Men Alive in 2015. Some of his more unusual fashion choices include wearing a black-and-white outfit that included a skirt at his prom, and showing up in a white Batman suit at Kanye West and Kim Kardashian’s wedding.

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The young rapper told GQ that his style icons are Batman, Robin, Superman and West. At a young age he called himself the “king of animal print,” but now says he prefers wearing black and draped clothing so he can feel like a superhero.

Smith continues to promote his MSFTSrep clothing line on social media.

This story first appeared on Billboard.com.