BSkyB, James Cameron Partner for 3D Coverage of Ryder Cup

UP: James Cameron
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Footage of "Titanic" in 3D wows media during an 18-minute preview, suggesting the April rerelease could sink The Lion King 3D's recent box-office record.

The Sky 3D channel will air more than 30 hours of live 3D coverage this year with the help of the filmmaker's 3D production firm Cameron Pace.

LONDON - U.K. pay TV giant BSkyB has teamed with James Cameron's 3D production firm Cameron Pace Group to offer live 3D coverage of the Ryder Cup on the Sky 3D channel later this month.

The golf competition starts at the Medinah Country Club in Illinois on Sept. 28.

Financial terms weren't disclosed.

The Sky 3D channel will show more than 30 hours of live coverage two years after the first 3D Ryder Cup broadcast on Sky, the company said Sunday.

“We’re looking forward to working in partnership with Sky to deliver truly outstanding 3D coverage of the Ryder Cup," said Avatar and Titanic director Cameron, who serves as co-chairman of Cameron Pace. "Drawing on Cameron Pace Group's global expertise in live 3D sports production, Sky’s coverage will offer 3D viewers an exhilarating perspective on the one of the world’s most popular sporting events.”

John Cassy, director of Sky 3D, said: “Building on what’s already been a spectacular summer of sport on Sky 3D - including comprehensive 3D coverage of the Olympic Games - we’re continuing to forge ahead in delivering unique and immersive sporting experiences to our customers."

He added that "3D brings an entirely new perspective to watching golf. It picks out all the changes of height and distance on a golf course and makes them real, enabling 3D viewers to get a real sense of perspective of the undulating greens, sloping fairways and the depth of the galleries."

BSkyB launched Sky 3D two years ago as what it says has been Europe’s only dedicated 3D channel.

Twitter: @georgszalai