James Cameron Fronts Tourism New Zealand Ad Campaign

James Cameron NZ Tourism - Publicity - H 2016
Tourism New Zealand

The 'Avatar' director, who now calls New Zealand home, wrote and stars in seven shorts showcasing outdoor and urban life in the country.

Avatar director James Cameron has made a rare appearance in front of the camera in a starring role for Tourism New Zealand’s latest advertising campaign.

Sharing his love of the outdoors, Cameron and wife Suzy, are seen in a long form commercial, hiking, snow-shoeing, cycling, boating and taking a helicopter ride around various locations in New Zealand’s rugged South Island. The campaign, titled "James Cameron’s New Zealand" also features the director and explorer narrating and starring in six other shorts each depicting unique outdoor activities to do in New Zealand.

Cameron has written the ads as part of Tourism NZ’s ongoing 100% New Zealand campaign. The campaign will roll out around the world in the next twelve months.

Cameron, who has lived with his family on the North Island of New Zealand for the last four years while developing the Avatar sequels said, “I came as a stranger, I knew very little about New Zealand, and I left in love with it. Not just the beauty of the land that is very seductive, but the dynamic spirit of the people. I had never felt a connection to a place that strongly before. And I never really lost that dream.”

Tourism New Zealand has close connections with Hollywood, having run several campaigns depicting New Zealand as Middle Earth on the back of Peter Jackson’s highly successful Hobbit and Lord of the Rings trilogies.

Cameron’s Lightstorm Entertainment and 21st Century Fox signed a deal with the NZ government in 2013 for the Avatar sequels to be filmed in the country. Cameron said in April that he’s aiming for the first in the planned series of four new Avatar films to be released in 2018.

Watch the main ad here.