James Perse Releases Graphic Tees to Aid California Wildfire Relief
One hundred percent of the proceeds from the Woolsey Fire and Thousand Oaks-themed tees will go to non-profits including California Fire Foundation and Direct Relief.
One of Malibu's more famous residents is helping to raise funds for community relief after the Woolsey Fire tore through the beachside city in the last week and a half.
High-end tee maven James Perse on Saturday announced that he was releasing two shirts whose profits will directly aid communities disturbed by the Woolsey and Hill fires. One hundred percent of the proceeds of his new "Woolsey Fire Relief Tee" and "Thousand Oaks Relief Tee" will go to nonprofits aiding community relief efforts including California Fire Foundation and Direct Relief.
"To personally experience the devastation of the Woolsey fires has defined for me what a community truly means — our love for all life, friends, animals and our environment," Perse said in a statement. "Please help me support the families and victims of all the tragic events that our beloved state of California has endured."
Customers will have the choice of purchasing the long-sleeved, graphic tees for $125, $250, $500 or $1,000 in men's or women's sizes.
Perse joins EIF Fire Relief, the Golden State Warriors basketball team and Sierra Nevada Brewing, among others, in leveraging their influence to fundraise for organizations that are helping to rebuild communities ravaged by the fires.
California native Perse has previously released tees to support recovery efforts after the Thomas Fire and Montecito mudslides in 2017 and earlier this year. His brand has also raised money for the Animal Recovery Mission and Humane Society International, among other organizations, with merchandise.
As of Saturday morning, the Woolsey Fire had burned 98,362 acres and was at 82 percent containment.
Tees can be pre-ordered at Perse's website starting Saturday.