Janice Min named THR editorial director
Former Us Weekly editor starts mid-June in Los Angeles
Photo credit: Alex Berliner
Min was editor in chief of Us Weekly magazine from 2003-09. During her tenure, she more than doubled the weekly circulation, increased advertising sales, launched and served as editor in chief of Usmagazine.com and garnered many of publishing's most prestigious awards, including Adweek's Editor of the Year.
"Janice dramatically transformed the landscape of entertainment journalism, and she is perfectly suited to lead The Hollywood Reporter's business-to-influencer coverage of the global entertainment industry," said Richard Beckman, CEO of e5 Global Media, owner of THR.
Asked why she wanted to come aboard, Min said Wednesday she was "sold" on the idea after speaking with Beckman.
"The vision he laid out for the brand was really exciting to me, and I loved the idea of re-establishing something from the ground up -- and for something that I feel strongly has huge potential.
"If you look at the space as it exists now, there seems to be a huge opportunity to grow and dominate and really start reaching this wide audience of influencers that I feel already reads The Hollywood Reporter, but now will become addicted to it."
While plans for expanding the THR brand are not complete, Min said the idea is to reach a larger following of influential people.
"I think that whole idea of the influence that Hollywood has over a lot of different areas is important to tons of industries," she said. "I'd like to think of the person reading THR as the first to know. And I think there will be some consumers who come along with that.
"We are living in an age where boxoffice grosses are important to regular people; the Conan-Leno debacle was essentially a trade story that became a consumer story. People know who Ari Emanuel is thanks to 'Entourage.' I think you could almost say that this is a byproduct of celebrity culture, but there's a lot more interest in 'how the sausage is made,' the behind-the-scenes players."
Min joined Us in 2002 as executive editor. Before that, she was assistant managing editor at InStyle, where she was instrumental in launching several successful newsstand special issues, and she oversaw InStyle Weddings and InStyle Makeover.
Min also held positions at Life magazine and People, where she began her editorial career after receiving a graduate degree from Columbia Journalism School and a bachelor's degree from Columbia University.
Min will reside in Los Angeles with her husband and their two sons.
Last month, Lori Burgess was named publisher of THR, and Michaela Apruzzese last week was tapped as associate publisher, entertainment, to oversee advertising across the brand's platforms.