Japan's NTV to Sell HD Clips for Online Ads

Video content demand to be driven by mobile devices

TOKYO – NTV (Nippon Television Network) is linking with stock photo and video company Amana Holdings to create high-definition clips from its old programs to sell for use in online advertising.

Because of Japan’s complicated and restrictive laws regarding performance copyright, the venture will initially concentrate on ‘talent-free’ clips featuring shots of nature and scenery.

The first set of clips will come from a program showing scenery from Europe that was broadcast on NTV’s broadcast satellite channel BS Nippon Corp.

Increased demand for content on smartphones, tablets and other mobile devices is expected to drive growth in the high-definition video market.

NTV retook the ratings crown for prime-time viewing from Fuji TV in 2011, ending Fuji’s seven-year run at the top.