AFM 2012: The Works Picks Up 30 Seconds to Mars' Doc 'Artifact'

30 Seconds to Mars Stage - H 2011
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30 Seconds to Mars Stage - H 2011

The British outfit will handle worldwide sales on Jared Leto's music industry expose, which won the People's Choice Award in Toronto.

SANTA MONICA -- The Works International has picked up worldwide sales for the 30 Seconds to Mars documentary Artifact, directed by the band's frontman, actor Jared Leto (aka Bartholomew Cubbins).

The doc premiered at the Toronto International Film Festival in September, where it won the People's Choice Award in the documentary category. The Works is kicking off international sales of the film at AFM.

STORY: 30 Seconds to Mars Documentary Wins People’s Choice Award at Toronto

Artifact, billed as a Super Size Me of the music industry, focuses on Leto and 30 Seconds to Mars back in 2008, when their recording label, Virgin/EMI, sued them for $30 million for trying to exercise their legal right to get out of their contract. The film chronicles the ensuing legal battle as well as the band's attempt -- at the same time -- to record their third album, appropriately titled This is War.

‘We are thrilled to be representing Artifact," said Clare Crean of The Works International. "The film is a true expose of the music industry and highlights the rollercoaster ride 30 Seconds to Mars have taken, from being sued for $30 million by their own record company to becoming one of the biggest bands of this generation."

Leto, known for his acting roles in Requiem for a Dream (2000) and Mr. Nobody (2009), also produced Artifact together with Emma Ludbrook.

STORY: Thirty Seconds to Mars Frontman Jared Leto Reacts to Stage Collapse in Belgium

30 Seconds to Mars' three studio albums have  sold more than 6.5 million copies worldwide, and the band has received 11 MTV Awards.

Clare Crean and Andy Ordonez of The Works International negotiated the deal for Artifact with CAA.