Jason Hirschhorn leaving MySpace

Mike Jones remains in place to lead the site

The revolving door at MySpace keeps spinning.

Jason Hirschhorn, MySpace's co-president since February, is leaving the company to return to New York. His co-president Mike Jones is expected to lead the beleaguered social networking site.

Hirschhorn joined MySpace in April 2009 after the company's ouster of CEO and co-founder Chris DeWolfe. At that time Hirschhorn was brought on to assist the new CEO Owen Van Natta in shifting the floundering site's focus toward becoming an entertainment-centric social hub.

But by February, Hirschhorn was thrust into the role of co-president after Van Natta's sudden ouster. That tenure lasted just five months, during which MySpace seemed to stabilize its audience declines but failed to turn around perceptions that the company had lost its caché in the ad community.

Previously, Hirschhorn president of Sling Media's Entertainment Group, the company that produces the Slingbox, a device which allows users to stream their local TV channels when they are away from home. Under his leadership, the company introduced the Web video entertainment hub Sling.com.

Earlier this decade, Hirschhorn served as chief digital officer at MTV Networks. During his tenure, MTVN launched a string of no defunct stand alone video brands, such as MTV Overdrive and TurboNick.

News Corp. officials said there are no plans to replace Hirschhorn.
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