Jason Priestley joins 'Phil Fitz'

Comedy series to air on Canadian pay TV

TORONTO -- Jason Priestley is to topline the new Canadian pay TV comedy "Meet Phil Fitz" from indie co-producers E1 Entertainment, Amaze Film and Television and Big Motion Pictures.

Priestley will play Phil Fitz, a used car salesman walking a fine line of acceptable behavior on the lot alongside a new salesman, do-gooder Larry, who becomes his alter-ego.

"You don't often have a chance to get paid to be morally bankrupt," Priestley said in a statement.

The edgy half-hour series for domestic pay TV networks Movie Central and the Movie Network is to shoot in Halifax, Nova Scotia and debut in 2010.

Sheri Elwood ("Defying Gravity") wrote the script for the screwball comedy and will executive produce the series.

The "Meet Phil Fitz" comedy comes on top of a series of dramas on tap from E1 Entertainment, including HBO's "Hung" for HBO and the cop dramas "Copper" for Global Television and ABC and "The Bridge" for CTV and CBS.