Jason Wu's Makeup Artist Makes a Case for Clumpy Lashes

Jason Wu Fall 2016 - P 2016
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Jason Wu Fall 2016 - P 2016

Beauty guru Yadim aimed for "glossy, raw, distorted eyelashes" for the designer's fall 2016 presentation.

"Beauty with distortion" is the way makeup artist Yadim from Maybelline describes this season's look for Jason Wu's fall 2016 runway show, which saw Wu's longtime muse, Diane Kruger, Jennifer Hudson and Jaime King in the front row.

"There's a sense of classicism which we all love about Jason Wu as well, but there's this young, almost rebellious edge to it," he says of the models' fresh faces. Originally the designer wanted to incorporate an eyeliner wing, but Yadim wanted to approach the eyes with thick, clumpy lashes instead.

To do so, he used the Maybelline Colossal Spider Effect mascara ($8) on the tips of the lashes, but not all the way down to the root so that it would look "a bit more childlike, more raw, but it's intentional and meant to look a bit messed up." He adds, "We cleaned up around it so it's not too messed up — still polished."

He then applied a taupe shade with Maybelline Eyestudio Brow Drama Pomade Crayon in Blonde ($8) from the lid up to nearly the brow and pulled out to create "a soft depth to the eye." Maybelline Facestudio Master Fix Setting + Perfecting Powder in Translucent ($10) was used around the lid and underneath the eyes while the rest of the skin was kept "very fresh and dewy."

And just before the models walked on the catwalk, Yadim added Maybelline Lip Studio Shine Shot Glassy Topcoat onto the tips for a "glossy, raw, distorted eyelashes."

While clumpy mascara isn't always a desired makeup look, he argues "I think we should change that and we should make it cool clumpy lashes. I love it. My girlfriends — when they go out — they don't put mascara perfectly. […] I think this really speaks to a girl on the run." Indeed.