Jay Z's Made in America Expands to Los Angeles, Becomes Bicoastal Music Fest
Rapper entrepreneur makes announcement with L.A. Mayor Eric Garcetti for two Labor Day weekend festivals.
The Budweiser Made in America festival is expanding to Los Angeles — and staying in its birthplace of Philadelphia, with two simultaneous two-day festivals set to take place this Labor Day weekend. Founding partner and curator Jay Z made the announcement from the steps of Los Angeles' City Hall this morning alongside the city's mayor Eric Garcetti, Budweiser vp Brian Perkins, Live Nation CEO Michael Rapino, L.A. City Council president Herb Wesson and United Way of Greater L.A. president/CEO Elise Buik.
Budweiser Made in America will be the first festival to operate simultaneously on both U.S. coasts. Official lineups for both festivals are expected in early May. Performances from both festivals will also be live-streamed by Budweiser.
In its second year, attendance to the 2013 Made in America doubled from 40,000 to 80,000, a sign that further expansion might be afoot. Budweiser, Jay Z's Roc Nation and the City of L.A. spent the better part of the last month convincing the City Council to hold an event in L.A.'s Grand Park downtown before a final agreement was reached.
"I want to thank Budweiser for putting together a show that's in the city, not some far-off place you can't get to," Jay Z said in his remarks at the press conference, before quickly adding, "No disrespect to any other festivals, no shots. Look how beautiful this park is; it's accessible to everyone. It's inclusion; it's not exclusion. We started two years ago in Philadelphia and had huge success, and I'm sure we'll have even more success here in Los Angeles. We're very proud to be here in America."
As lineup details are finalized over the next couple of weeks, Budweiser's Perkins says that each festival will be distinct and unique to its respective city. Los Angeles, for example, is a city whose population is 40 percent to 45 percent Hispanic. "That's not the case in Philadelphia," he told Billboard. "You're going to see that manifest itself in food options, certain artists, the way that we talk about the festival, the way that we advertise the festival. It has to be meaningful to the city, otherwise we wouldn't do it."
The last time Jay Z made an announcement regarding Made in America, he stuck around for one-on-one interviews on the steps of Philly's iconic art museum, where the festival ended up taking place. The rapper-mogul was not on hand for further comment Wednesday, however, to respond to rumors that he would soon be hitting the road with wife Beyonce on a joint stadium tour.
The inaugural Made in America festival in 2012 was a notable success, grossing over $5 million in ticket sales and reporting over 40,000 attendees to Billboard BoxScore. Los Angeles' capacity is anticipated for 50,000, while Philly will likely once again be designed to accommodate the 80,000 that attended last year's festival.
This story originally appeared on Billboard.com.