Jeff Bridges Visits the Lebowski Store

He shocks shoppers when he pops by the NYC specialty shop.

Jeff Bridges - who graces the cover of the new Hollywood Reporter (now on stands in LA/NYC) - surprised a lot of dudes when he paid a surprise visit to the NYC Big Lebowski-themed store, Little Lebowski.

His visit is featured on Wednesday's episode of PBS' American Masters.
When he walks in, the shop's owner (donning full-on Dude duds) looks stunned, as do all the other shoppers.
Watch a clip, above.