Jeff Collins, Contentfilm launching prod'n firm

Former September Films exec in five-year partnership

Former September Films executive Jeff Collins is starting a production company with London-based Contentfilm.

Collins made a five-year partnership agreement with Contentfilm's television distribution arm Fireworks International. Under the agreement, Contentfilm will invest in Collins' production house, Collins Avenue, in exchange for an equity stake and acting as international distributor.

For the past few years, Collins oversaw the U.S. office of September Films and has served as showrunner on WE's "BrideZillas," VH1's " I Know My Kid's a Star" and Lifetime's "How Clean Is Your House?"

"After a decade of running shows and companies for other people, it's time I take the reins," Collins said. "U.S. reality programming is getting stronger as the demand for great reality ideas increases in the domestic market alongside a growing appetite in international markets."

Collins is repped by APA.