Jeff Robinov's Studio 8 To Unveil First Project Within Three Weeks

Jeff Robinov - P 2014
Ryan Miller/Capture Imaging

Jeff Robinov - P 2014

The former Warner Bros. executive was feted at the Asia Society's U.S.-China Film Summit Wednesday night

Jeff Robinov's fledgling Studio 8 will reveal its first film in two to three weeks, the former Warner Bros. exec told the Asia Society's U.S.-China Film Summit, where he was honored for his new venture with Sony and Chinese conglomerate Fosun.

"We are honored to be honored for our vast body of work," Robinov said, partially tongue in cheek, to the gathered execs in the Millennium Biltmore Hotel in Los Angeles on Nov. 5.

Studio 8 has a 24-picture commitment to Sony over the next five years and has signed up to distribute up to six films worldwide annually. "Our goal is to build a slate that supports their slate, to be compatible and complementary to theirs, with global films that feed a global box office," he added.

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He outlined the game plan for the new studio, whichwas set up with a $200 million capital injection from Guo Guangchang, chairman of Fosun International, after Chinese production outfit Huayi Brothers pulled out of major equity investment.

"We are a content provider that is distribution-agnostic. Our position is to take advantage of whatever platforms come our way," said Robinov.

He said it was an "amazing time" to be building up a presence in the world's second largest film market, where box office revenues are on target to nearly reach $5 billion this year, citing China's growth in screen count and its increasingly sophisticated appetite for high-quality content.

Taking the podium with Robinov was Fosun exec Huang Jingyan, who hailed the future of the Chinese film industry, and who was credited by the Studio 8 chief as the driving force behind their partnership.

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The U.S.-China Film Summit also honored the cast of the forthcoming comedy Hollywood Adventures, which is currently shooting in Los Angeles. Chinese screen idol Huang Xiaoming, coming off his awards-sweeping role in 2013's American Dreams in China, and newcomer Sarah Li were present to receive their Film Ensemble of the Year awards, while co-stars Zhao Wei (or Vicky Zhao, as she better known in the west) and actor Tong Dawei were ill and did not attend.

The movie is produced by Fast and Furious director Justin Lin and backed by Bruno Wu's Seven Stars production company, and is the first Chinese-language feature for both.

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