Jeffrey Katzenberg Fills Out Quibi Leadership Team

Michael Kovac/WireImage; Jason LaVeris/FilmMagic
Doug Herzog, Diane Nelson

The shortform streamer has quietly assembled an elite roster of senior execs from digital, streaming and traditional media backgrounds.

It’s beginning to look a lot like a studio.

Jeffrey Katzenberg and Meg Whitman’s Quibi has brought two more top Hollywood executives into its fold: former DC Entertainment president Diane Nelson and onetime Viacom Music and Entertainment Group president Doug Herzog.

They join former Hollywood Reporter editor Janice Min, and the three will comprise the shortform video venture’s leadership team on the content side alongside Katzenberg.

In the span of a few months, Quibi has quietly assembled an elite roster of senior execs from digital, streaming and traditional media backgrounds, including Instagram’s Blake Barnes, Pandora’s Tom Conrad and Snapchat’s Joe Burfitt and CJ Smith (who all will work in product); Hulu’s Rob Post (as head of engineering); and WndrCo’s Steven Greitzer and Snapchat’s Brian N. Tannenbaum (strategy).

Joining as content execs are Vice’s Andrew Freston (son of Vice board member Tom Freston), Lionsgate’s Marlena Haller, NBCUniversal’s Hannah Kitziger, Google’s Kate Presutti, Makeready’s Taylor Tang and Funny or Die’s Kate Lilly and Luke Esselen.

More hires hint at Quibi’s planned content scope: Netflix alum Jihan Robinson (documentary); TBS/Turner’s Colin Davis (comedy); Lionsgate’s Brian Tannenbaum (alternative development); and NBCUniversal’s Kate Kristensen and Awesomeness Films’ Matthew Signer (scripted development).

A Quibi spokesperson declined to comment about the lineup.

This story first appeared in the Dec. 18 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.