Jenni Rivera's Family Launches New Label Inspired by the Late Singer

Jenni Rivera's family
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The late Jenni Rivera won six 2013 Billboard Latin Awards, including artist of the year and Latin pop album of the year.

Rivera, who died in a Dec. 2012 plane crash, personally wanted to support and launch aspiring Latino singers.

The family of regional Mexican singer Jenni Rivera has announced the launch of a new label that was inspired by late singer, who personally wanted to support and launch aspiring Latino singers, according to family spokesperson.

JRE/Divina Music, based in Los Angeles, was in the works in 2010 by Rivera who was already eyeing talent for the label. Eventually bilingual singer Monica Padilla was signed. The label will also include a project by sibling Juan Rivera in addition to a Christian themed album by Rivera's daughter Jacqie, who performed at her mother's memorial.

PHOTOS: Remembering Jenni Rivera: 1969-2012

The songstress' sister Rosie Rivera, the administrator of her sister's estate, said in a statement that her sister "had many expectations of this project as a label… we are putting a lot of energy to complete her dreams."

Padilla's album, Contra la Pared ("Against the Wall"), is scheduled for release later in 2013. Jenni Rivera was part of the creative team that made the album a reality. It was during an L.A concert that Rivera introduced Padilla as someone she was producing and mentoring. See that introduction below. Distribution details for JRE/Divina Music were not immediately available.

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