Jennifer Lopez and 2-year-old twins front for Gucci

Kevin Winter/Getty Images

The 'Idol' judge will be face of new kids line.

Jennifer Lopez is staring in more than just the judges' panel on Fox's "American Idol."

The multihyphenate is new face of Gucci, sharing the marquee with her 2-year-old twins Emme and Max.

In the campaign, which bowed this week, the singer-actress and her twins (with husband Marc Anthony) begin work as the faces of the Italian designer's new kids line.

"It's the first time I have worked with my kids in that way," Lopez told Us Weekly. "It was a totally special experience."In exchange, Gucci is making a $1 million donation to UNICEF and a $50,000 contribution to the Maribel Foundation, a not-for-profit charity founded by Lopez and her sister, Lynda, dedicated to improving the health and well-being of women and children.

Lopez said the charitable donations were "exactly" why she's excited to be part of the Gucci campaign. "Now there are two Gucci spokesbabies for a beautiful cause," she told Us.

Lopez reportedly had to persuade Anthony to sign off Emme and Max's involvement in the ad as the singer didn't want the kids having to deal with the paparazzi. In the end, it was Gucci's charitable donations that won Anthony over.

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