Jennifer Lopez to Launch DancePad With CAA's Moonshark

Jennifer Lopez PR 2012 P
Warwick Saint / FOX

The app is the first from the mobile entertainment startup, which was co-founded by CAA and Qualcomm.

Jennifer Lopez has teamed with mobile entertainment startup Moonshark—launched by CAA and Qualcomm—to introduce its first app, a mobile finger dancing game for the iPad called DancePad.

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Originally launched as Creative Mobile Labs, Moonshark was incubated at CAA as were web startups such as Funny Or Die, explained Moonshark CEO Matt Kozlov. For this venture, Moonshark intends to develop the creative—part of the plan is to reach out to the CAA talent pool—but hire developers to create the apps.

John Woo, with his production company Tiger Hill Entertainment, is already on board, developing a mobile game set for release toward the end of the year. And in the coming weeks, Moonshark plans to launch a comedic entertainment app in partnership with Mention Mobile and YouTube’s Philip DeFranco.

DancePad features 100 levels (the first 20 are free; the entire game is $2.99) and a soundtrack that includes Mayer Hawthorne, Vintage Trouble and the Bangerz.

Lopez is effectively acting in a producer capacity, and is involved in creative and marketing, Kozlov said. The app was originally conceived by Bounce House Games as an undergraduate project at the USC, and later developed by Triangle Studios.