Jeremy Scott and Longchamp Toast 10 Years of Collaboration
Kirsten Dunst, Johnny Wujek and Freida Pinto were just a few of the celeb guests that turned up to celebrate the 10th anniversary of the unique partnership.
Jeremy Scott, the over-the-top and colorful designer behind Moschino's bold, energetic collections, may seem like an odd choice for a collaboration with sophisticated French fashion brand, Longchamp, but it's actually their opposing aesthetics that make the pair the perfect match.
For the past decade, Scott has infused Longchamp's iconic Le Pliage tote with his quirky-cool designs, and on Thursday evening, the 42-year-old designer as well as Longchamp artistic director Sophie Delafontaine and Longchamp CEO Jean Cassegrain celebrated ten years together with a celeb-studded soiree at the Sheats Goldstein Residence in Beverly Hills.
Guests, including a Rodarte-clad Kirsten Dunst, stylist Johnny Wujek and Freida Pinto, mingled in the modern, concrete-covered space, which was set aglow with red lights and floor-to-ceiling glass windows with sweeping views of the lit Los Angeles skyline. DJ Mazurbate played hip-hop hits to an upbeat crowd while images of some of Scott's most memorable Longchamp designs — each one more colorful than the one before — flashed across bright screens.
"Jeremy is part of the family," Delafontaine divulged to Pret-a-Reporter of the seemingly unlikely collaboration. "We are a French family business, and we were happy to welcome Jeremy into the family ten years ago as like a cousin — cousin Jeremy."
The designer explained that a chance meeting in New York a little over ten years ago led to the opportunity to collaborate, and Delafontaine asked Scott to design a collection of luggage. "He did something just amazing that I could not expect, and after working together, he discovered our Pliage bag," she recalled. "He asked me if he could play on it with his own print and I said, 'Of course! Yes! Great!' And here we are ten years after and we’re still going."
The elegant, simplistic style of the brand's flagship Le Pliage tote, which just celebrated its 20th anniversary last year, has made it one the company's most iconic products. Over the years, Lonchamp has collaborated not just with Scott, but also with Mary Katrantzou as well as artist Sarah Morris. But it's Scott's out-of-this-world designs that keep the brand coming back for more.
"I love [Scott's] very optimistic point of view, his sense of humor and the fact that he makes you laugh and dream but never by being vulgar. He’s always staying very fresh and very cool," gushed Delafontaine of the designer.
As for Scott — who was dressed in a squirt-gun print suit, metallic crown, and a sharp tailcoat for the occasion — he expressed that the feeling of admiration is mutual. "They are so generous, letting me be and do the purest essence of myself," he said of the family brand. "And they're always flexible about deadlines! That’s the worst part of my job — deadlines."
The busy designer, who in the last year alone designed not only Moschino's seasonal collections but was also responsible for Katy Perry's Super Bowl costumes and released the documentary film, Jeremy Scott: The People's Designer, also appeared humbled to have support from some of his biggest fans in Hollywood.
"I’m always happy when all of my girls carry them!" he said of fans like Miley Cyrus and Katy Perry, who sport his Le Pliage tote. "I’m always happy when my things are having a life."