Jeremy Scott's New Moschino Fragrance Is Not a Toy


But it certainly resembles one

Jeremy Scott really loves toys (as evidenced in his breakfast choices and the latest Barbie-inspired Moschino collection), so it comes hardly as a surprise that his first-ever fragrance for the Italian luxury label would be in the shape of an adorable teddy bear.

Although it's called the Moschino Toy, the bear's shirt is quick to point out that there's more than meets the eye. The brand's creative director also took to Instagram to introduce the eau de toilette's campaign, shot by Steve Meisel and starring Brazilian beauty Isabeli Fontana with bears adorned around her shoulders. 

Bear in mind that if you're interested in the scent, which is now available on, it'll cost you $110. Enjoy.


A photo posted by Jeremy Scott (@itsjeremyscott) on