'Jersey Shore' posts series high

MTV show also beats broadcast in 18-49 demo at 10 p.m.

Broadcast TV is back in season? Fuggedaboutit.

After taking the most modest of dips during the major network's premiere week, MTV's "Jersey Shore" bounced back up Thursday night to hit yet another series high.

"Jersey" drew 6.7 million viewers and a 3.4 rating among adults 18-49.

That's a higher demo number than anything on broadcast in the hour.

If a broadcast network launched "Jersey Shore" this fall and drew these ratings at 10 p.m. on Thursdays with nothing but a repeat for a lead-in, they'd be ecstatic even though they would not be getting the best ad rates.