John O'Hara Joins Warner Bros. to Sell Barter Ads on Syndicated TV Shows
The sales exec moves over from sister company Turner Broadcasting, where he has been in ad sales for the past 24 years.
John O'Hara is jumping from sister company Turner Broadcasting to Warner Bros. Brand Networks where he will be executive vp, it was announced Monday by Warner Bros. Worldwide TV Distribution president Jeffrey Schlesinger.
"John is a smart and strategic executive whose knowledge and creativity in media sales, advertising and integrated marketing will truly elevate our Brand Networks group in our mission to deliver unique, out-of-the-box opportunities for our advertising clients," said Schlesinger.
O'Hara, who will be based in New York City, will report to Ken Werner, Warner Bros. Domestic TV Distribution president.
Among the first-run syndicated shows for which O'Hara and his team will sell barter advertising are The Ellen DeGeneres Show, TMZ, The People's Court and The Big Bang Theory.
O'Hara has worked at Turner for the past 24 years, most recently as executive vp and GM, young adults ad sales. Prior to 1999, he was vp of CNN ad sales and marketing.