Bon Jovi Dishes On HIs New Restaurant (Video)

Jon Bon Jovi Rest Opening Soul Kitchen - P 2011
John W. Ferguson/Getty Images

Jon Bon Jovi Rest Opening Soul Kitchen - P 2011

The singer's new pay-what-you-can community restaurant opened this week in Red Bank, N.J.

Jon Bon Jovi is known for his songs, but this week, the musician launched a new venture: restauranteur. 

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On Thursday, Oct. 20, the singer opened a new outpost of his JBJ Soul Kitchen eatery in Red Bank, N.J.

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And the singer talked with the Today Show about his "community kitchen" concept (which he originally started in 2009), where the menu has not prices and guests are asked to pay what they can, if they can (though there is a suggested price of $10 per meal if patrons can afford it). If diners can't afford to pay, the restaurant will also accept an hour of volunteer work for each three-course-meal consumed. 

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Just don't call it soup kitchen. "we've run this as a pilot program for a year and a half, both in the basement of a church and at a soup kitchen," said the rocker. "So we have a pretty good understanding of what it is that we're doing, and now we're at a retail spot." 

But, the negotiable pricing doesn't mean that visitors will be getting a bargain-basement meal. Soul Kitchen will be serving organic, locally sourced food. And they might just get a glimpse of the star owner. Bon Jovi says he's the dish washer.

"My job here is to clean the dishes," he says. "And how I judge our success, is that there's nothing on those plates when they come back. That's a sign of success."  

Watch Bon Jovi discuss below.