Jon Hamm's 'Marjorie Prime' Hologram Launches on Mobile Platforms

Courtesy of Passage Pictures
Jon Hamm as a hologram

The actor's virtual character from the film is now available via 8i's augmented reality app in conjunction with the Aug. 18 theatrical release of the film.

Remember the Holohamm set loose at the Sundance Film Festival in January?

Jon Hamm’s “Walter Prime” virtual character from the film Marjorie Prime is now available via 8i's mobile augmented reality app. The company has released a collection of Hamm holograms in conjunction with the theatrical release of FilmRise and Passage Pictures’ Marjorie Prime, which made its world premiere at Sundance. Hamm, who plays a hologram in the film, appears as his “Walter Prime” character in a photorealistic holographic rendering available for free download in the Holo app in the App Store for iPhone and on the Google Play store for Android.

8i unveiled the hologram at Sundance, making Hamm the first actor at the festival to be turned into a lifelike 3D hologram for virtual and augmented reality. The app allows users to virtually meet “Walter Prime” as if they were located in the same room, with the ability to snap a selfie or record a video with the character.

The 3D hologram will be available for three months.

Holo unveiled a similar collaboration for Spider-Man: Homecoming earlier this year, and the company also features hologram collections of such famous figures as Buzz Aldrin, Anderson Silva, Debby Ryan, Superfruit and Fall Out Boy.

“Working with Jon Hamm was incredibly rewarding for 8i because for the first time we got to watch how our technology brought the performance of a world-class actor alive in volumetric video,” 8i CEO Steve Raymond said. “Jon is an incredible talent and seeing him come alive as a hologram was an exciting milestone.”

Added Marjorie Prime producer Uri Singer: "When we first started working on the movie, the script dictated that the holograms would be portrayed as a futuristic reality. Making an actual hologram, not only on film but one that can be experienced around the world right from your smartphone, attests to how present the future has become."

The film, which opens Aug. 18, centers on 86-year-old widow Marjorie (Lois Smith) who spends her final, ailing days with a computerized version of her deceased husband, Walter (Hamm). With the intent to recount their life together, Marjorie’s “Prime” relies on the information from her and her kin to develop a more complex understanding of his history. As their interactions deepen, the family begins to develop ever-diverging recounts of their lives, drawn into the chance to reconstruct the often painful past. Geena Davis and Tim Robbins co-star.