Jordan Levin Joins Xbox Entertainment Studios

Jordan Levin

The former CEO of WB Network will report to Nancy Tellem as executive vp of the Santa Monica studio.

Microsoft announced Tuesday that it has named Jordan Levin executive vp at Xbox Entertainment Studios. Levin will report to president Nancy Tellem and will lead the creative team responsible for developing scripted and unscripted original content for the game console and other devices.

The Hollywood Reporter confirmed last week reports that Levin was in talks for the position.

Levin was formerly CEO of WB Network, where he oversaw 1990s hits such as Dawson's Creek, Buffy the Vampire Slayer and Gilmore Girls.

He also co-founded and served as CEO of Generate, a digital media company acquired by Alloy Digital in 2012. He serves as chairman of the NATPE executive committee.

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"Jordan Levin offers a unique blend of traditional media experience, technical knowledge and entrepreneurial spirit that sets him apart from others in the industry," said Tellem. "I am thrilled to welcome him to the Xbox Entertainment Studios team as we continue to build our portfolio of premium TV experiences."

Added Levin about the new position: "It affords me the opportunity to continue exploring the intersection of content and technology within a world-class organization like Microsoft and alongside a proven, innovative leader like Nancy and the talented, enthusiastic team she has assembled."

Tellem, who first met Levin while they worked together at Warner Bros. in 1994, has been running the Santa Monica studio since 2012.

Xbox Studios ordered its first original series in December. The docuseries from Simon Chinn and Jonathan Chinn will explore the digital revolution. The studio is also reportedly working on a series inspired by the life of rapper Nas.

Twitter: @natjarv