Josh Goldstine Named Universal President of Marketing

The studio made it official on Wednesday, with the longtime marketing exec taking over the position formerly held by Eddie Egan.

Longtime marketing exec Josh Goldstine is now officially on board as Universal’s president of marketing, the studio announced today.

Goldstine’s move was long rumored, with the exec taking the place of Eddie Egan, who segued to the position of president of marketing of Illumination Entertainment.

Goldstine will report to Universal’s chairman Adam Fogelson, and according to the studio, will “oversee and orchestrate all aspects of Universal’s domestic feature film marketing activities including creative advertising, media, publicity, promotion, digital marketing, home entertainment marketing and administration.” He will also work with co-president of marketing Michael Moses.

“Josh has repeatedly and consistently proven himself a top advertising and marketing executive, and we are fully confident his leadership will continue to build upon this division’s recent successes with Hop, Fast Five and Bridesmaids,” said Fogelson and Universal co-chairman Donna Langley in a joint statement.

Stated Goldstine: “With the evolving nature of the industry and the challenges we face as marketers, I look forward to leading this group as we take advantage of the opportunities that lie ahead.  Together, we will capitalize on advances in technology and the changing media landscape to enhance the way we communicate about and promote films.”

Goldstine spent two decades at Sony Pictures where he most recently worked on the marketing campaigns of The Social Network, Battle: Los Angeles and the Spider-Man movies. He also worked on eight movies with Will Smith and the Smith-produced remake of the Karate Kid.

He began his career as an executive assistant to the president of marketing of Columbia Pictures in 1991.