Jukin Media Gives Ryan Seacrest's Game Show a Viral Boost (Exclusive)

Ryan Seacrest Headshot - P 2014
Jordan Strauss/Invision/AP

Ryan Seacrest Headshot - P 2014

The Culver City firm will source and license viral videos for Nickelodeon's summer game show "Webheads."

When Webheads premieres on Nickelodeon this summer, the game show will air as many as 15 viral videos an episode as the foundation for its elimination challenges. With a 40-episode order, that means the Ryan Seacrest Productions series will need a library of at least 600 clips.

So RSP has turned to Jukin Media, a Culver City startup that has made a business out of scouring the Web for laugh-out-loud bloopers and other buzzy videos to license and distribute.

"We do clearances all the time for our shows, but given the volume, it made more sense to partner with someone like Jukin," says RSP evp production Robert Norris. "They're efficient in locating the clips, and a few hours later it's cleared and ready for use."

Jukin will help RSP source videos for Webheads, license the clips and obtain masters. It’s a process that Jukin has perfected since founder Jonathan Skogmo left his job as a producer in 2009 to start the more than 30-person company.

"We have this machine where we're constantly looking for videos," says Skogmo. "So they can focus on production while we support all their licensing needs."

Jukin has a library of more than 6,000 videos that it licenses for projects such as Pizza Hut’s Go For Greatness campaign and ESPN’s Highly Questionable talk show. It also operates a small YouTube multichannel network -- that includes channels such as Fail Army and Vine stars such as BatDad --- with more than 6 million subscribers.

But the company has recently become the clip house of choice for specific productions, including Webheads and a series on MTV2.

Skogmo says that means even more distribution channels for its video library. "This project gives our creators an exclusive opportunity to be part of a top-flight TV production."